We are Powerplay Brands Ltd. We use direct email marketing to help our business grow.
We’ve amended our privacy notice for the General Data Protection Regulations (GDPR). GDPR came into force on 25th May 2018 in the UK and EU. Contact data relating to you at your place of work are in our possession.
Included in the data are your name, business email address and business telephone number. The GDPR classes your name as personal data. The email address, if it includes your name, is also classed as personal data.
We will use the data to carry out direct B2B email marketing. The lawful basis we use for this processing is “Legitimate Interest” for “direct marketing”. This is covered in the GDPR. The Information Commissioner’s Office (ICO) recommend that companies using this basis conduct a “Legitimate Interests Assessment” (LIA), and we have done this.
Your data was collected when we started working with you and subsequently during normal business processes.
You have the right to object to the processing of your personal data that we carry out. The quickest way to do this is to email us at info@powerplaybrands.com.
We are the Data Controller in respect of this use of your data. You may ask for the data specific to your records in the form of a Data Subject Access.