We’ve kicked off 2024 by capturing our latest AW24 campaign photoshoots with a range of Key Styles.

Working together with our Creative Director to develop concepts, locations and models to suit each brands individual identity to provide campaign imagery for our 5 brands:

Reebok | Delivering a take on the sporting brands DNA and producing a locker room concept for our Male and Female underwear ranges. Pushing our male performance underwear in a strong sport concept.

DKNY | Bringing the New York loft scene to London! Our model looked right at home in this stunning sleek apartment, perfect to make our new DKNY AW24 premium range look right at home.

Lee | Bringing that ‘cosy stay at home’ look, whilst pulling on the brands strong denim DNA, providing an extra layer to make our latest Lee seasonal product pop.

Wrangler | Taking the brands wider direction to create a clean and sharp studio set up. Providing some Black and White outputs to give our modern, minimalistic range and strong male model a focus.

Ben Sherman | Nothing shouts Ben Sherman like a 60s designed home. The product design, model and décor all worked in harmony to bring our latest and greatest shoot concept to life.

We are proud to deliver all of our first class AW24 key style imagery, in alignment with our Marketing, Sales & Buying teams as well as building strong collaboration with each Brand to ensure alignment with their wider concepts.

We look forward to supporting all of our key accounts during the build up to AW24 later in the year.

You can find some of our behind the scenes content on our LinkedIn page here.

Imagery Credit: Zownir Studios