To empower everyone with the confidence to thrive in new frontiers.

Wrangler has always been about frontiers. What lies over the mountain. The undiscovered country. The restless confidence to seek out the next thing.

Wrangler is more than denim and rivets. It’s something way deeper.

To embrace new ways of thinking, behaving and innovating that will lift the world for all of us. This is our purpose.

We are excited to bring Wrangler to the Powerplay Brands Family. With men's Underwear, socks, loungewear and swimwear. We are excited to grow the Wrangler brand in our categories across the UK and Europe.