Since its inception in 1989, DKNY has been synonymous with New York, inspired by the energy and attitude of the city. DKNY has transformed into a global lifestyle powerhouse: the dynamic wardrobe of everything you need to live a New York life—wherever that may be.

We are proud to bring the New York established brand to the UK and Europe through male underwear, loungewear, nightwear, sock, slippers and swimwear categories.

Powerplay Brands are proud to bring a brand with huge scope for growth into the UK and EU markets.