Reebok’s purpose to inspire people to be their absolute best. Believing that fitness is a way of life.

Tough Fitness is our take on fitness for all that are willing to conquer the unknown obstacles in life.

Ben Sherman

We see tough fitness as the vehicle to truly reconnecting with your inner ‘humanness’ - the key to unlocking your limitless potential and truly honouring your body.

We see it each day in ourselves and in tough fitness communities around the world. When people embrace tough fitness, they thrive – physically, mentally and socially.

Powerplay Brands Ltd are extremely proud to announce Reebok as the latest edition to our brand portfolio.

Our new collection of men’s, women’s, and children’s underwear will launch AW17, and aligning with Reebok’s brand values, our product remains focused on performance & fitness.